Lower Manhattan revelers are enjoying the glitz and glamour of the holiday season. After a year that featured a slowing economy, slower shopping and souring sentiment from the trade war, stores here seem to be ready to play the holiday season like never before.
That’s because many are offering new and interesting ways to celebrate the season.
That spirit has spilled over into New York’s holiday windows. Many stores, such as Harry Winston, Marc Jacobs and Versace are showing off special holiday window displays that are both high tech and refined to reflect consumers’ concerns.
World trade has fallen in recent months, while President Trump and his allies have pinned blame on Chinese President Xi Jinping and his controversial, multi-billion dollar trade deficit with the United States.
Retailers are responding to a gloomy sentiment on Wall Street and Main Street, perhaps taking note of the backlash against Amazon.com for the violent protests and the murder of a woman in Seattle by an employee of an Amazon subsidiary.
Thanks to technology, traditional window displays have trickled into New York City stores to reflect a younger, tech-savvy consumer, one that values style over quantity.
At Bloomingdale’s, an unprecedented number of in-store shoppers are viewing Thanksgiving window displays of New York’s most iconic holiday traditions.
“They are able to download pictures, interact with the window displays, provide feedback, pick their own specific colors and designs that are included in the windows,” said Keri Potts, Bloomingdale’s senior vice president of marketing.
You can download the app to view the New York scenes to do whatever you want to with them, and at the end of the day there’s no exclusivity. You can actually make changes to what you like the most, so it’s a completely open and free creative way for people to use the app and get their voice heard,” Potts added.
Many of New York City’s oldest neighborhood shops are embracing the season’s holiday season with much enthusiasm, including the historic Murray Hill Local, an independent shop that has been in business for 24 years. Owner and New York native Tiffany Soto is in awe of the city’s holiday window displays and what consumers can expect with mobile technology this year.
“With the older window dressing, it wasn’t just the window in the window, but it was the community. Everyone had an office, there was a photocopier, there was a phone. Now with the IPhones that we have access to, we can screen shots, we can change the pictures that are going up. The cell phone does everything for us,” Soto said.
Applying this technology to old windows is exactly what Hermitage Back Room, a trend-setting antique shop, is all about. Founder and owner Carolina Herrera Maravilla spoke with Fox News Latino about the impact mobile technology is having on the holiday season.
“If a place can do windows with Instagram capability, they can make it different and more interesting to people. It enables them to see a window the way they want to,” Maravilla said.
Maravilla says she respects all the creative minds across the country that take the time to reinvent traditional window displays.
“The cultural context is very important to the commercial window. You have to understand the culture you’re dealing with. It can bring a newness and excitement to the people who see that window,” Maravilla said.
Real estate mogul and New York icon, Dominick Spade who owns three different stores in the heart of New York City’s trendy Murray Hill, told Fox News Latino he’s honored to celebrate with new technology this year, from holographic display mirrors to Instagrammable floor-to-ceiling windows showcasing them.
“Our goal is to be a catalyst for creativity, and it always excites us to discover new technology that is allowing for the true expression of the artist inside each piece,” Spade said.
To see more holiday window installation photos, check out our special project at Fox News Latino: “Holiday Window Hype NYC 2019.”