Black Friday has taken on a whole new meaning for travel. Well, to be honest, it used to have a whole new meaning. In 2015, an estimated 55 million Americans drove to save the day, although online shopping surged with online spending up 25 percent to $1.25 billion between November 1 and November 27.
What started as a tradition of shopping while getting your travel done has turned into a culture of tracking what is happening in the hotel and hotel portal to ensure all deals are guaranteed. Rooms are marked down the Friday after Thanksgiving. Visitors can get priority checkout. There are much better bargains out there! Some hotels even have last-minute rooms.
What was once fun and exciting to lure travelers with the promise of a great and exciting end to a successful season has evolved into a war with hundreds of sites vying for share of visitors who are actually planning to make a holiday trip that doesn’t involve flying.
Now, paying for your flight, booking your hotel and buying your theme park tickets to Animal Kingdom are one-stop shopping.
Have you always been wondering how people feel about Black Friday? What they do and don’t like about some deals on certain parts of the travel industry? What they plan to do and don’t do? Take a look at the raw comments from each industry to find out what has made people sigh, groan and smile.